Articles by Geoff Batchelder

Deciding Factors

Aspiring entrepreneurs ask themselves whether they should choose a franchise, do a start-up on their own, or buy an existing independent business.

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Franchising is not a Get-Rich-Quick Scheme

Turning a successful business into a successful franchise system is definitely not a key to instant wealth.

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All Aboard

One of the most important aspects of any franchise system is the training program.

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What Franchisor Should Offer: SUPPORT

You've decided you want to get into business ownership and alk away from Corporate America, congratulations!

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Steps to Evaluating Your Competition

Analyzing your competition as a franchisor comes in two forms. The franchisor will of course need to understand who their competitors are in the marketplace.

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Taking Care of Business

Many entrepreneurs who are considering franchising their business think they will sell territories, make millions, and sail into the sunset.

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Menu for Success with a Food Franchise

THE FOOD SECTOR MAKES UP ABOUT A THIRD OF ALL FRANCHISES - A HUGE percentage for a single sector! So it's no wonder that when many people think of franchising, they think of food.

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con•sult•ing

Should I purchase a franchise or go it alone with a business? This is a question ev-ery potential franchisee should think long and hard about - along with the franchises being considered - before deciding whether to buy.

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Charisma

Franchising has certainly had its share of charismatic figures. Anyone involved in franchising, and even those who aren't, probably have heard of Ray Kroc.

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in•ter•view

An emerging brand can be an exciting and lucrative option for true entrepreneurs, who want to get in early and be a part of the exciting, and sometimes frustrating, early-growth periods.

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SERVICE

Service businesses have created a haven for people looking to leave the white-collar business world and own a blue-collar business.

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It Makes a Village!

Franchising's community outreach has a long-lasting effect on their surrounding areas.

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Is Every Business Franchise-able?

There's a lot to consider before franchising a business. Today more than 3,000 franchise systems cover 300 different business types and account for over 745,000 franchise establishments.

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Franchise Tips and Acticles

The Power of Goal Setting

In Mark McCormack’s book, “What they Don’t Teach You at Harvard Business School” he discusses a study conducted of Harvard MBA grads between 1979 and 1989. Graduates were asked if they had set clear, written goals for their future. 84% had not, 13% said they did have goals but surprisingly only 3% had actually written them down. Ten years later in 1989 they went back to these grads and found that ...

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The Real Power In Franchise Validation

There are many critical stages to researching a franchise and determining if it’s truly the right opportunity for you, but few are as valuable as a stage called validation. This article will explain what validation is and what questions to ask, but also how to really read between the lines, filter your responses and truly determine if a particular franchise is a model you can not only be successful with, but ...

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Top Down Vs Bottom Up Franchises

With over 2,000 franchise opportunities to choose from researching for the best opportunity can be a confusing and overwhelming task. Before deciding which franchise is the best fit for you, it’s important to determine which franchises are best for anyone and truly provide a proven successful business model. While there are many factors used in determining this, one key element I look at is a ...

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Why On Earth Would I Pay A Franchise Fee?

In dealing with clients, without a doubt the most common objection to choosing to purchase a franchise is the concept of paying a franchise fee. To many, especially those that have never owned a franchise, the concept of paying a franchise fee can be puzzling, overwhelming and sometimes even borderline insulting. Before I address the value in franchise fees and some tips on comparing them, I'd first like ...

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Is Your Franchise a World Class Marketing Machine?

For most owning a franchise offers numerous advantages over an independent business. Things like brand awareness, proven business model, initial training, ongoing support, etc. When researching a franchise these are all things you need to consider but of them all there's one that needs to be at the top of your list... A serious marketing machine!

The truth is most of us can be taught to do ...

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